GoPack презентував нову колекцію рюкзаків

GoPack has unveiled a new backpack collection

by Олена Шарандак in News

The presentation of the new GoPack collection became a real upgrade to school and youth fashion. New formats, new colors, new ideas – the brand showed what backpacks will look like in the next academic season. Bold colors, thoughtful details, improved favorites, and new formats – all of this made the collection's presentation special.

GoPack says "yes" to change and fresh ideas. The atmosphere at the new collection's presentation was one of anticipation – after all, the brand had prepared many surprises for schoolchildren and young people.

Нові формати та кольори рюкзаків Гопак 2026

New formats and colors

The collection features models with new shapes and updated decorative accents. There will be many lightweight, compact backpacks – convenient for walks and extracurricular activities. And alongside them – spacious "hard workers" ready to accommodate everything needed for school and training. The color palette is fresh: from calm basic colors to bold, vibrant combinations.

Favorites in a new rendition

Alongside the novelties, the "stars" of previous seasons have also returned. These models have already won the favor of schoolchildren and students and now feature improved details.

Different personalities – different backpacks

GoPack traditionally caters to everyone: for those who value minimalism and restraint, and for those looking for a way to stand out. There are models for the fast-paced urban rhythm and for those who like to keep everything at hand. This is a collection where everyone will find "their" format.

Нова колекція рюкзаків GoPack

New style, new energy: GoPack rebranding and identity

For nine years, GoPack has been creating backpacks that become an integral part of the daily lives of schoolchildren and young people. The brand doesn't rest on its laurels, so this year will bring even more character and energy.

GoPack has received its own "green light" – the updated brand identity has become a symbol of moving forward, openness to new ideas, and a modern lifestyle. The new slogan "Whenever you go, wherever you go" emphasizes the brand's main idea: GoPack is always with you, wherever you go. Every detail – from tags to pullers and reflective elements – is designed to add confidence and inspiration, like a green light at the start of a new route.

Rebranding is not just about appearance. GoPack is charged with new energy but remains true to itself: quality, functionality, and accessibility remain unchanged.

A step into the future

GoPack has shown that youth fashion is not standing still. The brand senses the hottest trends and, at the same time, creates its own. The new collection combines functionality, vibrancy, and freedom. And this is just the beginning: there will be even more unexpected solutions. So look forward to the new GoPack collection: bold and modern.

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Спортивний стиль: як вибрати рюкзак для тренувань та міста

Sporty style: how to choose a backpack for training and city

The city loves those who are fast and spontaneous. In the morning – studying, in the afternoon – errands, in the evening – a workout or a long walk. An athletic style accompanies your pace every day. And your backpack plays a key role in your look – you're constantly on the move, but you look confident and neat. And yes, that photo in the elevator mirror after a workout turns out just right too. The best activity is one you don't have to prepare for for long. When you don't spend half an hour getting ready, don't transfer things from a bag to a purse, don't wonder where to put your gym clothes. You just leave home, live your day – and your workout easily fits in between your errands. You make it to class, you make it to your workout, you make it for a walk – and you look as if this is your natural routine. And your backpack adds a sense of order and leaves you energy to keep moving. Sports + city: what's your routine really like? No need to invent an ideal schedule for yourself. It's better to honestly look at what your week looks like now – and adapt your backpack choice to it. Activity takes root best when it's manageable: without the trap of "new life starting Monday, the first of the month." Two workouts a week and a longer walk are already great. And once it becomes a habit, you can add another day. Here are a few routines for which a backpack is usually chosen: Classes → workout → home. Your backpack is with you all day. Inside often live a charger, headphones, water, something to snack on, toiletries, and gym clothes. Plus a light cardigan for the evening. For this scenario, versatile urban silhouettes from GoPack work well. Morning workout → studying/errands. After a workout, you want to quickly pack things up and move on. A simple system helps here: small items in a zippered pocket, and your gym clothes in a separate compartment so they don't mix with what you need throughout the day. A day on the go without the gym. When you walk a lot, use public transport, maybe a bike/scooter, plus meetings and a walk. A minimalist backpack comes in handy here – if you want a calm, restrained look, or a more expressive one – if you want your outfit to attract attention. GoPack offers both moods. Trends 2026–2027: what a modern sports backpack looks like Currently, clean sports looks without unnecessary visual clutter are relevant. Sport-tech vibe. Clean lines, neat details, a sense of order. Such GoPack models easily combine with hoodies, bombers, oversized jackets, blazers – and look appropriate everywhere. Outdoor vibe in the city. A bit of utility, dense fabrics, a sense of durability. Suitable for those with an active pace. Retro motifs adapted to the present. Felt in colors and proportions. If you like the 90s/00s – this is a way to reflect their energy but still look modern. Shape: what's convenient for workouts and aesthetic for the city This is about the silhouette of the backpack and how it matches your wardrobe. Classic urban daypack – a universal option if you need one backpack for everything. In GoPack, these are basic models that make your outfit look neat and your belongings stay in place. Spacious models with several compartments – if you often carry extra shoes. Such solutions in GoPack are especially relevant for those who train regularly and like everything to be organized. Volume: how many liters do you need for sports and the city 12–15 L – a light sports set: water, headphones, a change of T-shirt/top, a small towel. Compact, very easy for everyday use. 16–17 L – a universal volume for a student's routine: gym clothes + sweater + small items, and there's still space so things aren't packed "to the brim." 18–21 L – if you often carry extra shoes, take more items, or just like when there's plenty of air and order inside. It's convenient to choose a GoPack backpack by first recalling your typical set of items, and then taking a volume with a little extra space. Colors 2026–2027: how to quickly put together an outfit There are two ways – and both look relevant. These are emotional brightness and monochrome restraint. Basic color + interesting detail. Black, graphite, blue, gray, olive, beige – and something that adds character: texture, contrasting elements, reflective details. Backpack as an accent. Graphic prints, lime, pink, lilac, acid wash denim – when you want even a simple look to have a contrasting feel. Details that lighten the day (and make activity easier) A few simple habits and small solutions that create a sense of order. All small items – put exclusively in a separate pocket. Headphones, keys, card, balm, hair tie – all in one place, so you don't search for them at the bottom. Convenient side pockets for a water bottle. A basic for sports. Urban sports leisure: how to easily maintain activity The most pleasant thing is when an activity doesn't require a perfect mood. You just have a few options, and you choose based on how you feel. Today – the gym. Tomorrow – a longer walk home. And if you want quiet – a walk with your favorite playlist. And here, a backpack is indispensable: when things are packed and in their places, the decision to start moving comes easier. An athletic style in the city relies on simple things: a well-thought-out, manageable routine, the right backpack, comfortable athletic wear, and colors that match your mood. At GoPack, you can find both calm urban backpacks and models with character – the choice depends on whether you want a basic or an accent. The main thing is that you like the backpack and it brings you positive emotions.

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Міський рюкзак: що всередині? Твій персональний EDC-набір

City backpack: what's inside? your personal EDC kit

It's a familiar feeling: you leave the house for just a couple of errands, but reality turns out as if you have to live a small lifetime in a day. Somewhere along the way, you suddenly get thirsty. A couple of hours later, your phone is blinking red and begging for a charge. Somewhere, the weather decided it could do anything today, even a sudden downpour in the middle of a clear day. And in such moments, the realization comes: a city backpack is your way of not being dependent on the day's minor annoyances. A GoPack backpack helps you feel calmer, because everything you need is at hand EDC (everyday carry) can be translated very simply: "it's what I carry with me every day to make myself comfortable." And there is no right set for everyone; there is only your personal one. For some, the day consists of lessons and a club, for others – of university, a part-time job, and traveling across half the city. Some can't do without headphones, while others can't do without water and lip balm. You have to put together a set for your rhythm. Your EDC is your style of self-care Let's start with a little trick that saves you even when there's no time to organize everything into organizers. Imagine that your backpack has three "floors." The top one is what you take constantly. The middle one is what occasionally helps you out. The bottom one is for "just in case" items. Bottom layer: weather + basic first aid kit. Middle layer: charging kit, a couple of snacks, small comfort items. Top "floor": keys, card and travel pass, headphones, tissues. There are things you don't notice until you have them. But you notice them a lot when they're gone Keys – preferably so you can get them almost without looking; for this, GoPack city backpacks have convenient key holders. Card, travel pass, some cash – because sometimes terminals take a "day off." Tissues – this is an item that teenagers often underestimate. But they come in handy when you get off public transport and want to wipe your hands. Or when you suddenly want to eat a croissant with filling, etc. Water – at least a small bottle should always be at hand. Snack – one that doesn't turn your backpack into a crumb collector (a bar, nuts, a banana – whatever you like). Don't take too much. Take the right things Charging is a separate conversation. Because a charged smartphone is not just for "sitting on your phone." It's an electronic wallet, communication, important apps, notifications about sudden changes in plans. You don't need a whole set of gadgets here; one small solution that's always in place is enough. Best of all is when the cable and power bank (or charger) live together in one pouch or cosmetic bag. You pull it out – and you immediately have everything in your hands. Cable – medium or short length. Power bank or charger (you don't need both if one is enough for you). Headphones (for calls when your hands are busy; for your favorite playlist, for educational audiobooks). Your city EDC should be familiar to you Next – studies. You need simple things that save time and keep things in good condition. Papers don't like water. Screens don't like keys. Pens like to disappear. All this can be accepted as fact – and make your backpack a place where everything is clear. Organizers and gadget compartments in GoPack city and school backpacks really help here. Folder or file for paper sheets – so your essay doesn't get crumpled. Minimal pencil case – two pens (because one always disappears), a pencil, and a marker – and that's enough. Electronics (if you carry them) – in a separate compartment. Light jacket – if you don't like air conditioning and drafts. A backpack is well-organized when you don't search for the right thing in it, but simply take it. When you come out dry from the rain – that's already a small victory The weather sometimes trolls the hardest. And yes, you can think "oh no, it won't rain" every time, but let's be honest: that's not a forecast, it's hope. So a small rain poncho or a compact umbrella is essential. And also – a bag or thin cover for wet items. This item weighs almost nothing, but then suddenly becomes the most valuable thing of the day. Rain poncho or light umbrella (compact). Bag or cover for wet items. Glasses (seasonally). First aid kit – a small help for yourself or someone nearby If your sneakers chafe – you put on a plaster and keep going. If you get a scratch – you treat the wound. And all this takes up minimal space. Plasters (several different ones). Small antiseptic. Sterile wipes, small bandage, tourniquet. Personal hygiene products. Allergy medicine and pain reliever. Especially when plants are actively blooming, fluff is flying around, and there are many biting insects. How to pack a backpack so you don't have to "excavate" at every stop The rule is very simple: heavy items closer to your back, small items together, frequently used items on top, keys separately. This is exactly how the internal space of GoPack backpacks is designed. So, let's summarize the options for packing a backpack for everyday use. Choose the one you like and add something personal. "Lightweight" option Only the essentials: Keys Card and travel pass Headphones Tissues Water Cable "Long Day" option When your plans are scheduled until evening: Everything from the lightweight option Power bank and charger Snack Rain poncho and bag for wet items Compact first aid kit "Maximum Comfort" option You like the feeling of tidiness and preparedness; you like having everything at hand: Everything from the lightweight option Lip balm or miniature cream Comb Small pouch for small items Seasonally: glasses or rain poncho ✔ Your EDC can change. It's your personal habit that you adapt to yourself. Make yourself one very simple promise: don't assemble the perfect EDC all at once. Put together the first version, like a draft. Use it for a week. Then mercilessly remove anything you never used. And add one thing that you really missed. And be sure to take your GoPack with you.

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Як речі формують звички: чому підлітку важливо мати «свої» аксесуари

How things shape habits: why it's important for a teenager to have "their own" accessories

A teenager's preparations for school often resemble a trial: "Where's my notebook?", "I can't find my charger!", "Where's my sports uniform?". And at some point, you might catch yourself thinking: I'm not just a mom – I'm a dispatcher, bearing the brunt of all this hustle and bustle. But there's an opportunity to gradually embark on a path of order and organization. We'll tell you how to help a student take the conductor's baton and independently tame the disarray of their affairs. And gradually, using interaction with accessories as an example, solidify this as a useful habit. When we talk about a lack of discipline, we often mean something entirely different: it's hard for a teenager to keep dozens of small things in mind every day. At this age, attention is already working overtime – studies, social life, emotions, bodily changes. Therefore, habits are best formed not by "strengthening willpower," but by intelligently organizing daily life. Give your child the right to make independent choices Adolescence is a time when a child learns to be an autonomous individual. And this is most noticeable in small things: "I want this specific color," "I like this print," "I won't wear what was chosen without me." For parents, this might sound like a whim, but in reality, "their own" is an important psychological need. Owning things gives a teenager a sense of: I influence my life. GoPack backpack – the first step to solidifying the habit of organizing your space It's with the child every day and always visible. It enhances their style and fulfills practical needs: it's where their studies, plans, and necessary items are concentrated. When a teenager feels the backpack is theirs, they use it more consciously – which means responsibility for their own belongings is formed more easily. Things as triggers: why "system" works better than willpower In everyday life, we rely on environmental cues: "saw it – remembered it – did it." This is a normal mechanism that reduces the burden on memory. Teenagers especially need this: when there's a lot going on in their heads, the worst thing is to also have to keep track of "where everything is" and "did I take everything." So, if a backpack has a clear logic, preparing for tomorrow becomes a simple automatic action. What habits are reinforced by a well-chosen backpack Packing the night before. When things have their places, it's easier for a teenager to quickly check for completeness: notebooks, pencil case, small items. Maintaining order on an ongoing basis. Order is not perfect cleanliness, but minimal clutter. When there are compartments for small items and a separate place for things that need to stay flat (papers, notebooks), items don't turn into a complete jumble. Fewer lost items. Lost keys, cards, headphones are often not due to inattention, but due to the lack of a permanent "home" for these items. If there's a specially designated place, a lion's share of daily hustle and bustle disappears. Punctuality and calm. When everything needed can be found quickly, the teenager is less likely to be late. Independence. Most importantly: a backpack that is liked and convenient to use becomes an ally for the teenager, someone they can rely on. Why "any old" backpack doesn't have this effect Firstly, if the backpack isn't aesthetically pleasing, it won't become a favorite – the teenager will use it formally. Secondly, an uncomfortable fit, heavy or slippery straps, and jammed zippers turn daily carrying into an irritant – and there will be no motivation to maintain order. Thirdly, without thoughtful internal organization, automatism doesn't arise: every day you have to pack everything anew and conduct real excavations to find a pen at the bottom of the backpack. How to choose a teenage backpack A simple 70/30 formula works: 70% – the teenager's choice (style, color, print or understated design), 30% – parents' criteria (comfort, durability, logic of compartments). Ask your teenager: What do you carry every day? What needs to be within reach in 3 seconds? Where do you actually carry it (school/city/clubs)? What style do you choose most often and wear every day? And parents should check this checklist: does it sit comfortably on the back, are the straps wide and anatomical; are the zippers and seams of high quality; is there convenient internal organization for various small items; does the volume meet actual needs. Here it is important to find a proven guide. Brands that specialize specifically in teenage backpacks – for example, GoPack – usually balance design (from restrained models to bright prints) and practicality to ensure the backpack supports the daily rhythm. And well-designed accessories for a teenager are a way to express their own autonomy and have support in daily affairs. And GoPack is always there, wherever you go. GoPack: Wherever you go. Whenever you go

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